Maps of Personalities?

I am looking forward to a close reading of Florida's Who's Your City. He posted this today over at creative classroom.
He writes:

"These maps from Who's Your City? show the geographic distribution of personality types. Developed by my MPI colleague Kevin Stolarick, they are based on data on hundreds of thousands of people compiled by psychologists, Jason Rentfrow at Cambridge University and Sam Gosling at the University of Texas. Open-to-experience people appear to be the most mobile and distributed - look at the clusters around NY and the east coast corridor, southern Florida, Austin, LA and the Bay Area and Seattle. They are also the personality type most likely to be creative, innovative and entrepreneurial."

After I finish my close reading of his book, I'll comment more on this. In the meantime, fascinating map....

Read more of Florida's explanation here.