Well, Starbucks has done it again. It's found a well contextualized marketing move to engage the community. The premise is: If you vote, you get free coffee.
Incidentally, a female customer thought that she could get a free frappuccino, too. Alas, she was wrong. Starbucks is only giving drip coffee for free. No frappuccino for you, I'm afraid.
"Starbucks Corp. is offering a free cup of brewed coffee to anyone who asks on Tuesday, while Krispy Kreme Doughnuts Inc. is giving away star-shaped doughnuts. Ice cream maker Ben and Jerry's is offering a free scoop as part of a celebration of the election.
Seattle-based Starbucks had originally planned to give away the "tall" brewed coffees to anyone who reported that they voted, saying in an ad: "If you care enough to vote, we care enough to give you a free cup of coffee."
The company broadened its offer to all customers to ensure it was in compliance with election law, spokeswoman Tara Darrow said Monday evening.
"We hope there is a record turnout on Tuesday and look forward to celebrating with our customers over a great cup of coffee," she said in a statement."
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5 comments:
Because this is a much better incentive ;)
Schulz knows marketing!
and in my area there was a LONG line at Sbux.
I bet the baristas are all annoyed by the traffic.
The baristas probably aren't so much annoyed by the traffic as by the number of non-paying customers who probably won't tip.
To me this is good news, because it means the turn around on the coffee will be fast, thus the brew will be fresh.
I will get mine later this evening :)
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