If you are what you buy and what you buy is fake then are you more likely to cheat than those who only buy authentic goods?
Dan Ariely, author of Predictably Irrational addresses it here:
Tip of the hat to MR for the pointer
Posts
Comments
6 comments:
ah...the proverbial slippery slope, eh? As I mentally scan my friends and acquaintances' behavior and tendencies, I have to say I think he's on to something
/p2
I'd most certainly agree with this premise. I've often seen in my life. Those who only buy authentic, tend to be more authentic generally. Pretension is a form of self- and others-cheating.
Honestly, I do feel like I'm cheating every time I'm around fake goods.
I do hope that more people will stop and think in detail about what Ariely is proposing here. I mean, when Mark Twain noted that clothes makes the man I'm sure what he wished to intimate had a bit to do with authentic quality, you know.
Authenticity, whether it's a label or an intellectual idea, is very difficult to have. That's why so many people have an easier time copying and miming. I'll make it a point to read the book. I've been meaning to for a while now.
I tend to think that real brands are a 'text' of self-respect.
Post a Comment